
Ready to Serve?
In Serve, we take you on a journey from field to plate. We encourage and inspire you with practical tips, trends and insights so you can continue to serve happiness to your guests every day.

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Serve is packed with tips, trends and creative recipes to help you respond to your guests' wishes.
What to expect from Serve?
Industry trends
Recipe inspiration
Inspiring interviews
Practical tips
Farm Frites stories

5 x more profit with fries
Fries on the menu are a no-brainer. But because they're a sure thing, you may not be paying them the attention they deserve. With a little bit of tweaking here and there, there's much more to be got from your fries. In the first edition of Serve you'll find 5 tips to unlock the hidden value in your fries.

More guests, more turnover
Serving delicious food is your passion—but turning that passion into profit takes more, especially in today's competitive market. How can you grab attention, stand out, and boost your bottom line? In Serve, we share 7 smart, easy-to-apply tips to refresh your menu, upgrade your image, attract more customers, and drive sales.